WBOC Privacy Policy

General

WBOC-TV understands your privacy is important and is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we handle personal data collected from you when you use the https://www.wboc.com website and widgets, tools, features, content (including videos and images), services and options that we may offer in any format (collectively, this or our “Service”). Please read this policy carefully.

By submitting your personal data to us through our Service you consent to our collection, use, processing, sharing, storage, security, retention and access as described in this Privacy Policy.

Please refer to our Terms of Use (“Terms”) for additional information about this Service.

No Children Under 13

This Service is not directed at or intended for use by children under 13 years old. We do not knowingly collect personal data from children under 13 through this Service. Please review our Terms for additional information.

Users Outside the United States

This Service is not directed at or intended for users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal data submitted through this Service and transferred to the U.S. may not have the same legal data protection as in your jurisdiction. Please review our Terms for additional information.

Information We Collect Directly from You and How We Use It

We collect personal data that you provide through voluntary submissions via this Service, for example, by registering an account, commenting on or reacting to a story, entering promotions or sweepstakes, signing up for emails or services, and submitting an inquiry or comment to us online.

When you register an account with wboc.com, data we collect may include name, email address, physical address, zip code, phone and fax numbers, and comments.

If you are commenting on a story on wboc.com and you are not signed in through your wboc.com account, you will be required to provide your Facebook username and password. If you do so, we collect your comments and your Facebook username.

We use the data we collect to respond to your inquiries and requests; to deliver localized weather and news alerts and other information to you; to contact you about new products; for advertising and retargeting purposes; to analyze website usage and improve our Service and to personalize content. You may opt-out of receiving emails from us by following the “unsubscribe” instructions included in certain emails we send you.

We also collect data through the use cookies and beacons and analytics as described below.

If you do not want us to collect this information, do not use this Service.

We may collect and process information about your actual location using various technologies, such as IP addresses, GPS, and other location-based features, to provide location-based services. This data helps us deliver relevant content such as localized news, weather alerts, and other information specific to your area. We may also use location information for analytics and advertising purposes to ensure the content and promotions you receive are tailored to your location. You can manage how location data is collected by adjusting the settings on your device or web browser. Please note that if you disable location services, certain features of our Service may not function properly.

Information We Collect through Cookies and Tracking

When you use the Service, we or our third-party service providers automatically collect personal data from you through tracking and similar technologies that tells us which pages were visited and by how many users, the order in which pages were visited, and which hyperlinks were "clicked." Collecting this data may involve the collection of IP addresses and other online identifiers, operating system and browser software used by each user.

We may use cookies and beacons for these purposes:

To diagnose problems with our server, administer the Services, identify the most popular areas or features of the Service, identify where our users are coming from and determine the effectiveness of our promotional activities.

To analyze device and location information to target specific products or services to you. For marketing and advertising purposes. These uses include but are not limited to retargeting advertising, or serving you ads, once you have left our Service and analyzing effectiveness of our promotions. To personalize your experience with and enhance the Service.

To count the number of users who have visited or accessed the Service and to recognize users. We may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements or promotions.

You are able to control how and whether cookies will be accepted by your web browser or device. For more information on how to do so, please refer to your browser help menu to learn how to disable cookies. Some features of the Service may not function properly with cookies disabled.

We use third-party advertising companies to serve ads when you visit our Service. These companies may use aggregated information about your visits to this and other services in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, visit: http://www.networkadvertising.org/managing/opt_out.asp.

How We Share Information

WBOC shares your personal information in the following circumstances:

When you submit a comment or reaction to a story, this content will be publicly displayed through the Services.

We may collect, report and share personal data with third parties that perform services on our behalf, for example, our technical, marketing and content service providers. We may also share your personal data with third-party providers of cloud, web and/or server hosting services. We do not authorize these third parties to use your personal data except as necessary to provide services to us or for purposes authorized by us. The Service uses third-party service providers for the following purposes: (1) to create and manage our email lists to fulfill newsletters, alerts and other purposes, (2) to handle your comments and questions submitted through our Service, (3) to deliver advertisements and promotions, (4) to analyze navigation and site usage patterns, (5) for behavioral marketing and promotions and (6) to store and process data. These third-party service providers may collect personal data from you as authorized by us. Our service providers may provide data collected by them through this Service to us, such as reports of email addresses and personal data they collect, store and/or process for us, which we may use for marketing purposes. We are not responsible for the privacy practices of these service providers or of other websites. By using our Service, you consent to the processing and handling of your personal data by our service providers in the manner and for the purposes described here and in their respective privacy policies. We do not authorize our third-party service providers to use your personal data except as necessary to provide services to us or for purposes authorized by us.

Additionally, we may disclose your personal data (1) to comply with a law, regulation or other governmental request, for example, to comply with subpoenas, court orders, legal process or requests by law enforcement or governmental entities; (2) to investigate or defend against third-party claims against us; (3) to detect, prevent or investigate fraud or other illegal activity or to enforce our Terms; (4) to repair or resolve technical issues in the operation of our Service; (5) to respond to a request by you to disclose the information, including your requests to allow access to your account and personal data by third-parties designated by you; (6) with your knowledge and consent and (7) to address emergencies or acts of god. We may share your personal data as an asset of the business in the event of a sale, merger or other business combination or transfer involving us, our parent or subsidiary entities.

Do-Not-Track Disclosure

Our Service does not respond to “Do Not Track” signals.

Analytics

We use the Google Analytics service to gather and provide us with statistical data about how our Service is used. This Google service uses a cookie that can be recognized by Google when you visit other websites. For more information about Google Analytics, please visit https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics’ collection and use of data generated by your use of the Service by going to http://tools.google.com/dlpage/gaoptout.

Links to Third Party Sites

Our Service contains links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. This Privacy Policy applies solely to personal information collected through our Service. We encourage our users to be aware when they leave our Service and to read the privacy policies of other websites and online services.

Security of Personal Information

We use standard physical, technical, and administrative measures designed to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your personal data. These security measures include Secure Socket Layer (SSL) technology data transmission. However, no method of transmitting or storing data is completely secure. As a result, although we strive to protect the personal data we collect about you, we cannot guarantee the security of any information we collect through the Service. If you have reason to believe that your personal data is no longer secure, please notify us immediately by contacting us at contact@wboc.com.

Retention of Personal Information

We will retain your personal data collected through the Service for as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule or regulation. We reserve the right to delete or destroy any information collected, including personal data, at any time.

If your access to the Service has been terminated, we may, but we are not obligated to, irretrievably delete any and all content we have stored pertaining to activity from your account.

Access to Your Personal Information and How to Contact Us

If you have questions about this Privacy Policy, or if you wish to correct, update, amend or inquire about deleting/removing personal data that you have provided to us, you may contact us by email at: contact@wboc.com.

You may choose to stop receiving our communications, alerts or marketing emails by following the unsubscribe instructions included in these emails or you may contact us at: contact@wboc.com.

Updates to this Privacy Policy

We may update or change our privacy practices and this policy from time to time. If we update the policy, we will publish an announcement on our website. The date at the top of this policy reflects the date of the most recent update.